You create a blog.
You have 3 objectives with your marketing:
1) Get Attention.
2) Get Attention repeatedly.
3) Educate your prospect while you have their Attention.
The more activity you use to push information out, the more opportunity to draw in for your business.
This is why content is so important. You want to be creating so much content that your prospects can’t ignore you and are compelled to do business with you.
So, how do you come up with multiple forms of content from one theme, one topic, one subject?