Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google Ads that the next update of the Google SERPs now “prefers” Google Ads (SEA) – a trend that will continue beyond 2020 Digital marketing – the first trends in 2020 After the latest update in […]

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What is your big claim?

by | May 21, 2018 | Marketing, Strategy

There are 3 M’s in marketing. Market. Who is your target audience? Who do you want to work with? Message: What do you want to say to your audience? How do you tell them the problem you solve? Media: Where do you talk to your audience? In what place will your audience...

New Customer. New Problem.

by | Mar 26, 2018 | Marketing, Strategy

When you close a deal and have a new customer, you create a whole new problem. You no longer have a prospect! You have to replace that new customer with a new prospect in your pipeline. How can you drive new leads, new prospects? Market your business all the time....

What Does Google Want?

by | Dec 18, 2017 | Content, Marketing, Strategy

What does Google want? Google wants to see you create unique content and then put that content in relevant places with lots of traffic. So, in simpler terms, Google wants authority. Facebook, Medium, Reddit. These are authority sites because Google can’t ignore the...