What problem do you solve?

Every transaction is a business solving a problem for someone. Every business solves problems and has the opportunity to solve problems for others. What’s the problem that you solve? Get attention repeatedly, and educate people on the problem you solve when you’ve got...

What Does Google Want?

What does Google want? Google wants to see you create unique content and then put that content in relevant places with lots of traffic. So, in simpler terms, Google wants authority. Facebook, Medium, Reddit. These are authority sites because Google can’t ignore the...

Control What You Can Control

Control what you can control. Business owners and managers are pulled in a lot of different directions. One of the things that you can always control are your own actions. For marketing your business there are 3 things you can make sure you are doing between now and...

Content = Authority

Last time we broke down Authority and what Google wants to see. This time we’re breaking down what that means and how you can build authority with content. Blogs Videos Articles Interviews Case Studies Podcasts Images Graphics...