by Digital AIM Marketing Team | Apr 2, 2018 | Content, Strategy
You create a blog. Now what? You have 3 objectives with your marketing: 1) Get Attention. 2) Get Attention repeatedly. 3) Educate your prospect while you have their Attention. The more activity you use to push information out, the more opportunity to draw in for your...
by Digital AIM Marketing Team | Dec 18, 2017 | Content, Marketing, Strategy
Every transaction is a business solving a problem for someone. Every business solves problems and has the opportunity to solve problems for others. What’s the problem that you solve? Get attention repeatedly, and educate people on the problem you solve when you’ve got...
by Digital AIM Marketing Team | Dec 18, 2017 | Content, Marketing, Strategy
What does Google want? Google wants to see you create unique content and then put that content in relevant places with lots of traffic. So, in simpler terms, Google wants authority. Facebook, Medium, Reddit. These are authority sites because Google can’t ignore the...
by Digital AIM Marketing Team | Dec 18, 2017 | Content, Marketing, Strategy
Get attention. Keep getting attention. Educate people while you have their attention on the problem you solve. Find different ways of telling people how you solve their...
by Digital AIM Marketing Team | Dec 11, 2017 | Content, Social Media, Strategy
Control what you can control. Business owners and managers are pulled in a lot of different directions. One of the things that you can always control are your own actions. For marketing your business there are 3 things you can make sure you are doing between now and...
by Digital AIM Marketing Team | Dec 8, 2017 | Content, Strategy
Last time we broke down Authority and what Google wants to see. This time we’re breaking down what that means and how you can build authority with content. Blogs Videos Articles Interviews Case Studies Podcasts Images Graphics...
