What does Google want? Google wants to see you create unique content and then put that content in relevant places with lots of traffic. So, in simpler terms, Google wants authority. Facebook, Medium, Reddit. These are authority sites because Google can’t ignore the volume of traffic. So, when you put your content there, you get more exposure but you also get the benefit of your content being on site with LOTS of content. Authority is the #1 thing that Google is looking for right now. This is why our 3 Keys to Marketing are so important (Attention, Repetition, Education).