When you close a deal and have a new customer, you create a whole new problem. You no longer have a prospect! You have to replace that new customer with a new prospect in your pipeline. How can you drive new leads, new prospects? Market your business all the time.
You’ve got to market your business at all times. You’ve got to create content and get in front of your perfect client with the right message over and over again so that they know how you can help them, how you can make their life better.
When you market, you’re always creating touch-points or awareness of what you do and how you solve problems. That’s the magic of frequency. The more you connect with your perfect customer, the more they know who you are, what you do and why they should do business with you.
Are you filling your pipeline as you close more business?